Top Definition

Landing page

Must know software terms, Dev & startup terminologies | Noun

the page which loads after you clicked that link you didn't want to click. Landing pages are standalone web pages created specifically for a marketing campaign or for presentation purposes. They are the pages users “land” on after clicking through from an email, newsletter or ad. Landing pages usually summarize a problem the target audience has and they present a solution in terms of a list of features and benefits. Landing pages are meant to encourage users to take action, such as email, call, order or purchase something.


“I thought clicking that link would download my document.”

“That's a landing page, John.”

Added by Get IT Guy

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